Following a productive couple of days in Munich at the Inside AR Augmented Reality conference held last week, all of the team are now back in the studio to act on lessons learnt. Inside AR is organised by Metaio, the global leader in Augmented Reality software, research and technology and brings together the leading lights from the Augmented Reality industry covering everything from the innovative use of AR in retail and publishing to industrial uses of Augmented Reality (from logistics to medicine).
Inside AR launched with the announcement of the latest update of Metaio as well as covering a range of R&D Augmented Reality projects that the company are working on. Metaio 6 includes new and improved versions of SLAM and 3D Tracking combined with RGB-D depth tracking, accurate Face Tracking, and more interactive AR scenarios.
As the leading creative agency in the UK developing Augmented Reality solutions for some of the biggest brands in the world (Tesco, TopGear, Lacoste, etc), Engine Creative were invited to share their experiences of delivering engaging AR experiences in the retail sector. Strategic Director Andy Wise took to the stage on Thursday to showcase the new version of the Tesco Discover AR app and also announce the launch of our unique AR publishing solution for brands, Reality Engine.
Reality Engine is a new Augmented Reality publishing platform that brings together Metaio’s great AR capability with Engine Creative’s 3 years of creative, technical and commercial experience in AR to offer an easy and powerful way to create and publish rich AR experiences. For brands, agencies and developers already using Metaio then Reality Engine offers an easy way to publish AR campaigns whilst accessing additional location features. We’ll be releasing additional information on Reality Engine shortly and you can see the interview Andy did after the presentation on YouTube.
In terms of our key insights from Inside AR, it was great to meet up with a range of Augmented Reality experts from around the world and soak up so much knowledge. There were some great Keynotes and Workshops and seeing how other creative agencies from around the world are starting their own Augmented Reality journeys was heartening; we can confidently call ourselves AR experts and are hoping to support more brands, agencies and developers in embedding Augmented Reality into their communications strategies.
A big thanks to the Metaio team for organising such an inspiring Augmented Reality event and keep your eyes and ears open for more information on Reality Engine in the coming weeks.
Oh, and if you’re ever near the Olympic Park in Munich, take a quick trip over the road to BMW Welt and the BMW Museum; they’re an absolute design inspiration!