With a new housing development in Warrington, the developers decided to let locals see through the hoarding to get a peek into the future using augmented reality.
Hive is a new housing development in Warrington that is committed to delivering a unique rental experience for its customers, combining the best use of technology with a truly personal service.
Whilst the building works are in progress on Hive’s first development in Warrington, potential customers can scan the interactive hoardings surrounding the site to get a unique glimpse inside the homes. All anyone needs is a smartphone and the free Ogle app to scan the hoarding to reveal a preview of the new homes.
This unique communications approach will continue at Hive events across Warrington where augmented reality will enable prospective renters to place themselves in a new Hive home. All augmented reality experiences have social built-in with the key objective of creating a real social media buzz about Hive and their unique take on the rental market.
With the UK rapidly turning into a nation of renters driven by the inability to afford soaring house prices, it is clear that the innovative, mobile-first approach to marketing taken by Hive will be key to attracting a new type of rental audience to a new type of rental experience.
With augmented reality, Hive has found a unique way to build its brand and create meaningful digital connections.