The rise and rise of Spotify!

In an age where music download pirating is the norm Swedish music streaming company Spotify has caused somewhat of a revelation bucking the trend by successfully converting free users (15 million active users) into paying subscribers (4 million users.) 2011 total UK revenues reached £95.5 million from £63.2 million the previous year, strongly positioning Spotify amongst competitors in the market that include Napster, HMV and Vodafone.

Despite a strong performance in the sector Spotify faces the future challenge of continuing to encourage paid subscription when so many modern music consumers now perceive music as a free commodity. When quizzed on the future of Spotify Chief Content Officer Ken Parks stated that improving upon the core product, introducing family pricing plans and expanding its reach through apps were central to Spotify’s future development. As mentioned in my previous blogs the mobilisation of web services including that of Spotify could make all the difference to the companies future success as consumers rely ever more on their smartphone devices.

Here at Engine we have been using Spotify in our collaboration with heat magazine creating themed playlists for the magazine each week including Welsh, 007 and Olympic girl power specials.

So we thought why let heat have all the fun? We have built a playlist of our favourite film tracks for you to gain a sense of what we are listening to at Engine HQ (WARNING the playlist may contain some Celine Dion that may offend some sensitive ears) click the playlist below to listen in, and look out for a Engine Halloween playlist coming soon to get us in the spirit for all things ghoulish at the end of the month!


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