Brand strategy contract win for Engine Creative

Kaplan Financial, the UK’s leader in financial and business training, has appointed Engine Creative to develop and implement a cross media communications strategy.

The creative agency will be responsible for raising the profile of the Kaplan brand in an increasingly competitive market. All communications will be centred around Kaplan’s commitment to success and will aim to differentiate the leading training provider from its competitors.

Engine Creative’s Strategic Director, Andy Wise comments: “We have developed a strategy for Kaplan that will actively help with customer retention and customer acquisition whilst also placing the brand as the well deserved leaders in their field.”

The first piece of work created by Engine Creative within this remit is a short online video to introduce Kaplan’s pioneering approach to online learning. The animation establishes Kaplan as the authority in innovative online learning solutions by showcasing the inspirational and easy to use online products in a unique way.

This fresh approach to how online learning solutions are communicated positions Kaplan as the leader in the market through their innovative and ‘inspirational online learning’ tools. The creative approach is also being implemented across other media channels.

Engine Creative has extensive experience in the education sector and offers unique insight combined with a highly creative, media neutral approach to a variety of prominent clients including the British Library, the National College, the Open University and Trinity College Cambridge.

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