The University of Northampton has appointed Engine Creative to provide creative and advertising services aimed at helping them achieve ambitious marketing objectives over the next two to three years.
The Midlands agency has already worked with The University of Northampton on a number of communications projects following a successful 9 month contract tender win in April 2010. The longer term partnership will enable Engine Creative to build on this work by positioning The University of Northampton as a leading light in the transformation of the town and the region through repositioning the brand as a facilitator for positive change.
Working closely with The University’s preferred media agency, Engine Creative has implemented campaigns across a wide and varied media landscape, communicating with the target audiences in ways that they’re most familiar and comfortable with whether that be online, through traditional print media, events, social media or mobile. To date the agency has delivered everything from bus backs, radio and direct mail through to Spotify ads and Facebook campaigns.
Engine Creative’s Strategic Director, Andy Wise, comments:
“We’re delighted to be appointed by The University of Northampton and are confident that we can work with the Marketing & External Relations team to create a clear tone of voice and strong brand image that places The University above regional and national competition.
The University has already delivered tangible results to business and society and part of our role will be to highlight and communicate these great achievements.”
Engine Creative has a strong heritage in the education sector and has long standing relationships with clients including the British Library, the Open University and the National College.
The University of Northampton is home to more than 12,000 students and is situated in the heart of England. Since achieving university status in 2005, The University has continued to grow and build its reputation across the region.