Engine Creative delivers new and improved Baby Zilli website

Engine Creative has teamed up with leading celebrity chef Aldo Zilli to redesign and develop the Baby Zilli product website. With full social media integration as well as extensive product information, the consumer facing site has been designed to enable the Baby Zilli brand to build engagement with its growing customer base.

The Baby Zilli range, run by Zilli and his business partner, the entrepreneur Dean Dunham, includes a number dishes and drinks for babies. Flavours include Pasta Pomodoro, Zilli Fishy Dishy and Fruit and Veg Puree. The range already has distribution through Tesco, Waitrose and Ocado, and will also be stocked by Sainsbury’s and Morrisons in the near future.

The online brand presence was delivered to an extremely tight deadline in order to support other media campaign activity led by the launch of the new TV advert. Engine Creative’s Creative Director, Phil Christer, led the project development:

“The new Baby Zilli website is primarily an exercise in strong retail branding; a bold and direct design approach which speaks to the consumers in a clear and informative way. However, the solution is underpinned by a powerful and flexible online solution developed using HTML5. This will give the Zilli brand team complete control to engage with their customers.”

The partnership with Baby Zilli forms part of Engine Creative’s growing expertise and portfolio in the retail sector. The creative agency works with some of the biggest high street brands in the UK including NextTesco and Office Depot and has been the creative force behind Universal Music TV and Ministry of Sound’s most successful album releases. Steffan’s Jewellers e-commerce site has also recently been awarded ‘Jewellery Website of the Year‘; site designed, developed and maintained by Engine Creative.

For more information on this project or our work in the retail sector and beyond please email wecancreate@enginecreative.co.uk

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