A new award created by Northampton-based creative agency Engine Creative aims to encourage the best students of the University of Northampton by offering a cash prize and a placement at the agency.
The Engine Creative Award will be awarded annually to the highest achieving student of the Advertising with Design course at the University of Northampton.
The three students with the highest grades in years 2 and 3 will be shortlisted. Their final dissertation will then be judged by the team at Engine Creative. The winner will be the student who shows the greatest potential to make an impact in the industry.
Engine Creative has close historic links with the University of Northampton. Managing Director Matt Key and Creative Director Phil Christer started the company after meeting at the University and Team Engine Creative includes a number of alumni.
Projects Director Andrew Wise hopes the award will encourage students to think creatively about all aspects of the industry:
“Approaching the University was a logical step in the aim of encouraging the talent Northampton has to offer. Creativity shouldn’t be restricted to the actual process of developing design solutions and we are keen on supporting the University of Northampton in developing creative thinking in all aspects of the design and advertising process from initial strategy to planning and delivery.”
The Advertising with Design BA (Hons) course provides students with an understanding of both the creative design elements and the marketing functions of contemporary business organisations. This results in a greater understanding between designers and marketing professionals, increasing the opportunity for combining creative approaches with tangible marketing results. The inaugural Engine Creative Award will be awarded in June this year.