Engine Creative and Top Gear Magazine have jumped head-first into the world of Aurasma! What is Aurasma I hear you ask? Well, it’s a revolutionary, must-have augmented reality platform that weaves the physical and virtual worlds together for the first time.
The free app (for iPhone, iPad2 and Andriod) works by recognising text, images, objects and locations and makes them fully interactive.” In short it makes images come to life as if by magic.
Bringing the Top Gear magazine to life
Our first so called ‘Aura’ has been created for the front cover of the Top Gear magazine awards 2011 issue (there are 4 others within the magazine) – not a bad start! To see our front cover for Top Gear follow the simple steps:
Step 2 – Scan the Top Gear Cover:
Once installed on your device, simply point the camera at the Top Gear front cover image below.
Step 3 – Be amazed!
Watch the cover come to life.
Once you have picked your jaw up off the floor subscribe to the Engine Creative Aurasma Channel and see what happens when you scan the Engine Creative logo.
Step 4 – Subscribe to the Engine Creative Channel:
Search for Engine Creative within the app. Alternatively you could scan this QR code (with a QR reader and not the Aurasma app) or click here from your device. This will automatically subscribe you to our channel.
Step 5 – Be amazed – again:
Once you have subscribed to our channel try scanning our logo to see what happens.
Engine Creative is an award winning integrated creative agency and world leading Augmented Reality campaign provider. They are an official Aurasma partner and have also created the first Augmented album cover for multi-platinum selling artists The Ting Tings, a first for a British band (view case blog post here).
For more information on Augmented Reality campaigns please call Matt Key on 0845 454 1000 or fill out this contact us postcard.
— Matthew Key (@Matt_Key) December 12, 2011
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