Engine Creative has worked in partnership with Northamptonshire Enterprise Limited (NEL) to create an interactive application that helps in the promotion of a number of upcoming Britain On Show events in the region. The Great British Rocket Rush encourages young people to visit the website, attend the event and improve their creative skills.
The interactive application enables users to create their own fireworks display by choosing from a selection of rockets, deciding on a venue and soundtrack and even generating their own finale message to display in fireworks. The Great British Rocket Rush is fully editable at any point and, once users are happy they’ve created the perfect pyrotechnic masterpiece, the finished display can be easily redistributed to friends and family to enjoy from the safety and comfort of their computer.
Matt Key, Managing Director of Engine Creative comments: “Developing a solution that allows users to create their own fireworks display in a user friendly way regardless of their IT literacy was key in the design process. The Great British Rocket Rush is very much an inclusive application and reflects the creative approach of the Crackers event it is helping to promote.”
Marketing Manager from NEL, Nicola Gower, adds: “The Great British Rocket Rush looks fantastic and hits all the objectives we set out to achieve when we first briefed the project.”
The initiative – http://www.britainonshow.co.uk/rocketrush – is also supported by the Arts Council is part of the wider NEL remit to develop the Northamptonshire economy and support job creation in a key growth area. The project also underscores the growing strength and depth in digital media at Engine Creative. The growing list of major brands that have become new clients working on digital projects include The British Library, The Open University and Tesco.