Regenerating the regeneration company

Engine Creative has continued to develop their partnership with urban regeneration company WNDC through the redesign and redevelopment of a public facing website. They felt their existing site was outdated and made it too difficult for key stakeholders to access the information they needed. In addition, their existing CMS was inflexible and restricting the ability of adminstrators to communicate effectively through the website.

Stakeholder focus

Analytics from the old website provided useful insights into the key stakeholder groups and how they were using the website. Using this data driven approach, we worked with the WNDC to restructure their content, improve navigation and introduce call to actions for important content such as the planning application search functionality.

The new site structure is also entirely flexible, meaning new calls to action can easily be added and the content can be rearranged quickly and efficiently.

Design refresh

Refreshing the design allowed us to better apply the WNDC branding to create a more open and approachable feel to the website whilst still meeting the strict WAI standards.

The introduction of key graphic panels to the home page via an image carousel provides key navigation whilst also adding a dynamic element to the site. This modern approach to the web helps to create stickiness and drive engagement with the various stakeholder groups.

Open source technology

Our extensive experience with the WordPress CMS allows us to quickly and easily develop cutting edge functionality for our clients. The WNDC website features a project map which dynamically pulls information regarding various initiatives onto a Google Map. The site also capitalises on the unique approach to content and media that WordPress offers, to create dynamic document listings.

The online solution implemented for WNDC provides them with absolute control and, through administrator training sessions, all CMS users now have the confidence to take control and engage with their stakeholders.

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