The Blackout Crew boys release their debut album on the 7th of September off the back of some classic single releases. Put A Donk On It has become an anthem and catchphrase in its own right with nearly 5 million (!) You Tube hits and significant air play. Engine Creative were brought in to develop the new branding and album design for the band along with the sleeve artwork and digital advertising.
What better way to expand digital coverage of the release than by developing and producing a Flash based Whac-a-mole game using the guys’ heads as targets? Warning!: The Donk It! game is highly addictive and works best with the volume up.
Go on, put a donk on it!