Engine Creative has expanded its digital publishing credentials by partnering with the in-house team at The Camping and Caravanning Club (CCC) to deliver an interactive version of its monthly member’s magazine.
With over half a million members, the Club is the world’s oldest and largest camping club. Moving from traditional print publications to offering members an engaging digital alternative is seen as key to broadening the membership and delivering greater value to existing members.
Acting as technical partners, Engine Creative developed a custom app based on the Adobe DPS (Digital Publishing Suite) platform with creative direction from the in-house team at CCC. The members only app enables CCC to manage access to publications through direct entitlement. The app also provides the Club with marketing tools to promote CCC membership including sample editions and in-app banners.
Engine Creative has previously acted as an Adobe DPS agency partner on a creative and technical level for a number of global publishers and brands. The creative agency partnered with Immediate Media to launch the interactive edition of TopGear magazine as well as delivering interactive iPad advertising for Mazda.
The iPad app is available to download for free on the App Store.