British Library Publishing site launched

Engine Creative have been working closely with the British Library’s Marketing and Communications team to develop an updated presence for British Library Publishing. The Library has looked for partner agencies to offer creative and technical input to assist them in reaching their targets and selected Engine Creative to design and develop their Publishing website after a competitive tender process. The brief included not only creative design but also creation of a clearly defined information architecture and a strategy for delivering and maintaining the site.

Projects Director Andy Wise comments:
“Our approach to the development of this important project for the Library was based on the tight deadlines outlined and also the need to offer a value for money solution.

The site was developed and integrated with Drupal 6, a proven Open Source CMS that has a large developer community and is in active development. Drupal is eminently extendable and can be configured to allow easy development of different content types meaning that we could focus on making the design and technology marry seamlessly to create a fulfilling user experience.

“Design wise, the site follows the newly implemented brand guidelines and the creative and layout development has evolved based on the commercial requirements of the publishing operation, pushing specific services through graphic prioritisation and positioning and editing and streamlining content where applicable. Engine Creative have delivered a fully hosted and sustainable solution for the Library which gives administrators complete control over content and page templates.

The updated site can be found at: http://publishing.bl.uk

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