We have continued our AR work with the lovely people at heat magazine, creating an exclusive AR competition to be featured at the National Television Awards (NTA’s) being held tonight (Weds 23rd Jan) at the O2 Arena, hosted by Dermot O’Leary.
As an integrated creative agency, we have delivered an AR competition in the NTA’s event programme allowing attendees the chance to win £1,000 if they scan the page nearest to the time of the pivotal ‘Magic Moment,’ a selected moment between 6:30pm and 7:30pm during the evening. Upon scanning the page with the heat extra app, heat’s very own Editor-in-Chief Lucie Cave will appear on the screen to let one lucky attendee know if they’ve won the competition.
Lucie Cave, Editor-in-Chief of heat magazine said:
“Engine Creative has developed yet another fabulous project to push the heat brand further than ever before, taking publishing literally into a new dimension!”
Phil Christer, Creative Director at Engine Creative said:
“We have really enjoyed working alongside the heat editorial team once again to bring this ambitious NTA ‘Magic Moment’ competition to life. The competition builds upon heat’s existing AR work offering progression away from the magazine into different print media, whilst still utilising the strength and unique tone of voice that the heat brand possesses. We’ve got more fantastic digital campaigns lined up with heat for 2013 so watch this space!”