From creating the initial brand through to producing a brand guidelines document and implementing the identity across a range of collateral, Engine Creative have worked closely with the project partners to ensure that the Construction Futures brand speaks in a direct and approachable tone. All communications will deliver a clear and consistent message which has a positive impact across all communications and target audiences; potential trainees, developers and planning authorities.
The concept for the logo is based on the Constructivism ethos. The idea of pioneering actions, collaboration and social awareness fit perfectly with the Construction Futures initiative. By taking influences from this movement and giving it a modern twist we have used the ‘CF’ initials to create a bold brand which uses dynamic angles to create a structured logo full of energy.
Check out the Engine Creative website and Twitter feed for updates as the brand is rolled out across different media channels.
Engine Creative are working closely with the WNDC on developing their Construction Futures initiative that has been introduced to help WNDC deliver in a number of areas including: