Here at Engine HQ we have been busy creating an exciting Augmented Reality (AR) competition for heat magazine inviting readers to scan their £5, £10 and £20 notes for a chance to win £500!
Upon scanning your banknote using the magazine’s heat extra app, heat readers will reveal tongue-in-cheek celebrity animations including that of Harry Styles and Adele, followed by details of how to enter the £500 competition.
The competition runs alongside the unveiling of heat’s 2012 Rich List to be published next Tuesday 23rd October revealing the highest earning celebrities under the age of 30 over the past year. In the Rich List you’ll find out whether or not Daniel Radcliffe will keep his place at the top or whether the likes of Emma Watson, Harry Styles or Adele will grab the number one spot for 2012.
Since launching AR within the magazine in July there have been 350,000 page interactions from readers and we are continuing to work closely with heat’s editorial team to introduce unique and standout 3D content and up to the minute celebrity news.
To see heat’s banknote competition in action, scan your banknotes or just scan page 85 of heat Issue 702 with the heat extra app (available to download free from the App Store or the Android Market), and look out for the heat Rich List in issue 703 out Tuesday 23rd October.