Engine Creative flicks the Clubland switch

It’s been a busy month for Engine Creative and Universal Music with the run up to the release of the album Clubland 11, the UK’s biggest selling dance compilation brand which hit the stores on Monday the 18th June.

Along with working on all the main album creative, Engine Creative also produced the television advert which mixed live action dance footage and promo videos all within an electrified wireframe techno cube. Yeah, that sums it up nicely.

The now incredibly popular ‘Clubland Babe’ Competition (to find the girls that’ll grace the cover) was joined by the launch of the new ‘Clubland Ride’ Competition (a competition to find the craziest, most pimped ride out there!). The Universal PR machine went into overdrive with both competitions, as well as a host of new functionality, featuring on the Engine Creative refreshed and redeveloped Clubland website.

Across the waters in Magaluf, the summer party season has begun, and the Clubland team hit it hard with the new and improved (but old) Clubland VW Van with graphics courtesy of Engine Creative. Stacks of Clubland merchandise was handed out to happy punters whilst also drawing a lot of attention from the paparazzi. It was safe to say that Clubland had arrived – with a big slice of help from Engine Creative of course!

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