Engine Creative have revamped Clubland.fm, the UK’s premier dance compilation brand.
Over the years, Engine Creative have been working closely with Universal Music TV to develop the Clubland brand, designing all albums and creating the highly successful Clubland.fm website. With over half a million hits a month, Clubland.fm is much more than just a bolt-on to the album releases; the site is a central point for clubbing news, artists, streaming radio, music downloads and forums.
The popularity of the site and new developments in technology meant there was a need for a major overhaul of both the look and functionality of Clubland.fm. Engine Creative created a completely new Content Management System (CMS) effectively building the new site from scratch. The new CMS offers much more flexibility for Universal in terms of controlling content whilst also offering a far more integrated site to the end user.
All content is interlinked to provide a more fulfilling experience whilst increasing the amount of time users spend on the site.
The site also got a fresh new look whilst remaining true to the Clubland brand Engine Creative have developed over the past 5 years. The new Clubland site launched in conjunction with the hugely successful online competition to find the next Clubland Babe for the cover of Clubland 11.