Q. We have a great new stock control system we’ve developed but how do we make it an attractive proposition to our clients?
A. Create an accessible brand identity to portray the technical nature of the application whilst also reflecting the need to appeal to a broad target audience from directors through to shop floor employees.
Once the brand is created, work closely with the development team to ensure that the application is as straightforward to use as possible and design a user friendly interface for the kiosk, public facing website and client reporting website so that all touchpoints convey a cohesive brand message.
It’s never quite that simple but you get the message. Our client APP Electronics are very happy with the results of the Genesis VMI branding and so are we. To view our handy work visit http://www.genesisvmi.com