Film premieres are always exciting but even more so when the audience consists of 800 teenagers!
‘2Fast2Soon’, the hard-hitting road safety film produced by Engine Creative for the Northamptonshire County Council, received a spontaneous round of applause from the audience when it was officially launched at the Royal & Derngate Theatre in Northampton.
The response afterwards was overwhelmingly positive with many students saying they would definitely be more careful when getting in a car in the future.
The regional press was out in force with BBC Look East devoting time to the event in the evening news and several papers such as the Northants Evening Telegraph, Banbury Cake, Oxford Times and Northampton Chronicle & Echo publishing articles, both in print and online.
The campaign hopes to cut the number of 17 to 24-year olds killed or seriously injured on the county’s roads. Engine Creative have been working with the Northamptonshire Casualty Reduction Partnership to develop the brand, video, website and associated collateral.