As the leading creative agency working with Augmented Reality technology in the UK, we are continually investing in research and development to ensure we’re able to deliver digital innovations to our clients and their users.
This week we’ve been looking into the Smart Terrain feature of the excellent Vuforia SDK. By using an initial tracker image (in this case, it’s a soda can), Vuforia can scan your immediate environment for real world objects, calculate their height, width and depth and then build visuals to interact with.
You can see in the video how this enables us to use real world objects and seamlessly integrate them into our Augmented Reality gaming experience that’s been created within Unity3D. The potential for brands to use this feature to create immersive consumer gaming experiences is something we will be exploring further in the Engine Lab over the next few weeks.