Augmented Reality activity contributes to blockbusting Spider-Man 2 campaign for Tesco

Tesco and Marvel’s ‘Every Little Hero Helps’ fully integrated retail campaign has exceeded expectations with range sales increasing by 75.6% during the 4 weeks of the activity.

As part of the campaign activity, Engine Creative delivered a unique Augmented Reality (AR) experience for the Tesco Discover app which included an interactive game and photo experience. The AR content enabled kids to interact with the products on their mobile and tablet devices through gamification, helping Tesco to triple their NPD Licensed Share.

The innovative integrated retail campaign also grabbed the attention of industry press, resulting in increased interest in brand owners looking to partner with Tesco directly on future retail campaigns.

Spider Man 2 Augmented Reality activity

Augmented Reality activity for all customers

Rachel Wakley, Head of Licensing at Tesco, comments: “It’s great to be able to bring such a popular brand to our customers. We know Spider-Man appeals to all ages and being able to offer our customers a piece of action hero adventure in whichever way they choose to engage or shop, is really exciting.”

To see the Augmented Reality activity in action, take a peak at our teaser video or download the Tesco Discover app from the App Store or Google Play and scan any Spider-Man image.

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