Engine Creative’s ground breaking work with Top Gear has been recognised at FIPP’s Digital Innovators’ Summit in Berlin with both the Editor’s Choice and the audience vote for best innovation.
The award winning creative appeared in Top Gear’s December 2011 augmented reality issue which is the first fully augmented magazine in the world. Readers can download a free app from Aurasma to bring the magazine to life by accessing exclusive video content through their smartphone or tablet device.
Top Gear’s publisher Simon Carrington comments: “Augmented reality has allowed us to add value to our readers’ experience by giving them the opportunity to watch and listen to some of the world’s most amazing cars in action on the track. And judging by the tens of thousands of views to date, they are enjoying watching.”
Engine Creative’s award winning work with Top Gear reinforces their position as the leading creative agency in the field of augmented reality. They having also recently worked with Sony Music and leading augmented reality platform Aurasma to bring to life the cover of The Ting Tings latest album, a first for a British band.
Matt Key, Managing Director of Engine Creative, has ambitious plans to help brands unlock the potential of augmented reality: “By working closely with our technical partners at Aurasma we believe that brands of all shapes and sizes will soon realise the benefits of AR (Augmented Reality) as part of their integrated communications.
We have compelling research which highlights the increased engagement and value perception of brands that have successfully implemented AR into their marketing strategy and are continuing to work closely with Aurasma to ensure we are able to offer the most comprehensive and innovative AR solutions to our clients.”
Watch the Top gear magazine come to life here.
The award winning augmented reality campaign received 75,000 views, a 27% engagement rate and a CTR as high as 25% and has been featured on BBC Click, cnet.com, New Media Age and Media Week.
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