The latest ABC Consumer Magazines Report has highlighted the continued strong growth of interactive digital magazines. Sales of Top Gear Magazine alone have doubled over the last 12 months and the growing importance of digital editions is highlighted by Nicholas Brett, Director UK Publishing at BBC Worldwide:
“Digital remains a fantastic opportunity for growth, with figures up 136% year on year now accounting for 9% of combined circulation figures at 13,402.”
Since working in partnership with the Top Gear team to launch the new, interactive digital edition of the magazine, we have seen the title go from strength to strength whilst being recognised with numerous awards including picking up two gongs at the prestigious Digital Magazine Awards (Publisher/Manager of the Year and Motoring title of the Year):
“A great example of how content can be bought to life via rich media with brilliant video, graphics and interactive content. This magazine is unbelievable value for money. A petrolhead’s paradise!”
As creative and technical partners, Engine Creative worked closely with the Adobe DPS team to ensure that the content was as interactive and as engaging as it could be and that users who downloaded the Top Gear Magazine app enjoyed an intuitive and rich reading experience. The results for engagement are hugely impressive and highlight the importance of making a positive and smooth transition from print to interactive digital magazines:
“Compared to the previous PDF replica version of the magazine, readers spend three times more time with the new digital issue. Downloads have also increased by 200%, while advertising revenue has risen by 130%, with users engaging with interactive ads for an average of 53 seconds.”
Engine Creative is now in a unique position to work together with other publishers to help them create, launch and market their own interactive digital magazines. We continue to work closely with Adobe as the hugely successful Adobe DPS platform is adopted by leading publishers and businesses and have extended our own digital publishing expertise by working with clients in the education, museums and heritage and financial sectors.
If you’re interested in discussing the opportunities that digital publishing can offer your brand then please get in touch.