APP Q&A - Brand Identity

Filed under: Applications, Branding & Strategy, Digital & Interactive, Engine News, Technology,

Posted about 1 year ago by Andy Wise, Comments (0)

Q. We have a great new stock control system we've developed but how do we make it an attractive proposition to our clients?

A. Create an accessible brand identity to portray the technical nature of the application whilst also reflecting the need to appeal to a broad target audience from directors through to shop floor employees.
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Album overload

Filed under: Album Art, Branding & Strategy, Engine News, Music,

Posted about 1 year ago by Phil Christer, Comments (0)

Here at Engine Creative HQ we've been expanding our album portfolio at a rapid pace, with the re-branding of 'The Master Series' and 'Mix Collection' for Renaissance. Satoshi Tomiie's album is the first release that includes the new illustration style which we created as part of the re-branding. We'll continue moving this forward for future releases as well as working on creative for their clubs worldwide.
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Just Kampers Just Gone Live!

Filed under: Automotive, Branding & Strategy, Digital & Interactive, Engine News, Websites,

Posted about 1 year ago by Andy Wise, Comments (0)

 We've been working with the team at Just Kampers on the design and build of their all new and vastly improved web presence and are pleased to see it go live in all it's glory.

Engine Creative have created a clean and functional interface to facilitate all of the many functions on the development team's wish list. We also designed and built all graphic assets and page templates required for the launch of the site.
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Top Gear Takeover

Filed under: Automotive, BBC, Design & Illustration, Engine News, Top Gear,

Posted about 1 year ago by Andy Wise, Comments (0)

Hot on the heels of our online creative collaboration with the Top Gear team comes more illustration work for the BBC's best loved brand. The November issue of Top Gear Magazine is literally packed to the rafters (ish) with our creative input from big shiny letters for the 'Aston Mega-Car' story to a 3D globe visualisation for a piece on 'Motorworld Road Markings'.
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Pitch Win: Toyo Tires Europe

Filed under: Advertising & Marketing, Engine News, Europe, Toyo,

Posted about 1 year ago by Matt Key, Comments (0)

We're pleased to say that we've been chosen to produce the new Europe wide advertising campaign for Toyo Tires after pitching against some of adland's finest in Dusseldorf. As you may know we have been working closely with Toyo Tires UK on not only the UK wide campaign but other marketing collateral. This win extends our relationship with Toyo into European territories and we can't wait to get started. More soon.
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Top Gear Top Site

Filed under: Automotive, BBC, Digital & Interactive, Engine News, Top Gear,

Posted about 1 year ago by Matt Key, Comments (0)

Engine Creative have been working with the Top Gear team to create the visual elements of the site relaunch by creating online identities for the five new blogs as well as the ambitious 'Car Chooser' section of the site.

Engine Creative's Managing Director Matt Key describes the experience:
"Working with the Top Gear team is always a great process and is very much like the live show in many ways with different members of the team bouncing ideas off each other at such a rate that our job is often to focus and refine concepts so that they work."
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